Under the slogan “By your side for pure hydration,” Apuseana relaunches its image across its entire water portfolio: still and sparkling water, available in 2L, 0.5L, and 6L PET formats. Over 15 years of bottling, Apuseana water has undergone several major visual updates, while consistently preserving the taste and quality already recognized and appreciated by consumers.
Driven by market dynamics, a visual refresh became necessary to realign the Apuseana image with current aesthetic standards, growing alongside its loyal consumers while also appealing to a younger audience. The new Apuseana packaging is built on a contemporary design concept, replacing the traditional paper label with a premium packaging material that reinforces the high-class positioning of Apuseana water. As a universal symbol of life, purity, and change, water itself remains a central element of the new label design.
Commercialized since 2003, Apuseana has been bottled from the very beginning using the highest technological standards and continuously tested by advanced laboratories, in order to meet the most demanding consumer expectations and to honor its promise of delivering truly pure water.
Apuseana brand belongs to Alconor Company, founded in 1999, a Romanian producer active in the bottling of water, soft drinks, and energy drinks. The company operates using state-of-the-art technology and production processes that comply with the highest certified quality standards.
